Image Publisher Eric Stephenson gives another one of his candid, informed reviews — one of the bonuses from Image’s solidified spot as the #3 publisher is Stephenson’s increased profile. And even though Image is riding the Walking Dead Wave to increased performance all around, there is always room for improvement, he says, with a new issue of CHEW unavailable from Diamond a week after release and limited support for all-ages material:
I’m skeptical something like Bone would make it today. Nobody would support it. Bone is a success because it came out during a period when retailers and readers were more receptive to that sort of thing. I’m just as skeptical something like Fantastic Four or Spider-Man would be a success today. Those books were targeted at a general audience, and right now, the thing that’s missing from the equation – for Reed Gunther, for Super Dinosaur, for something great like Chris Giarrusso’s G-Man, even for award winning material like Marvel’s Oz books – is that nobody wants to support material aimed at a general, all-ages audience. Everyone likes to talk about getting more kids to read comics, but when work is published that might facilitate that – it’s more or less ignored.
Well worth reading the whole thing.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.