As we told you on Tuesday, DC Entertainment unveiled a brand new logo for all its branding across all platforms. It’s more of a “print” type throwback logo, designed by Pentagram, specifically partner Emily Oberman, just in time to give DC a “rebirth” to its older, more hopeful and optimistic self.

Of course as with all branding changes,  the unveiling of this logo revealed that comics social media consists of about 300 million amateur designers – all of them just as knowledgable as a design firm that has taken on projects around the world – but also some professional ones, who also took a crack at their own tweaks. Here are some of them.

Designer Rian Hughes, who designs logo as other might eat potato chips,  once designed 50 unused logos on a lark in 2002.   Many of them keep the circle and stars that are integral to the 1976 Milton Glaser design.

 

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Occasional (and much missed) Beat contributor Kate Willaert had a completely different take on the logo that breaks completely with the Milton Glaser classic.

https://katewillaert.tumblr.com/post/144585648986/unsolicited-dc-comics-logo-concept-mic-drop

The Twitter user known as @Donsterdamus had a more complicated take:

A lot of people were bothered by the “funky serif” in the Pentagram design, and while we must mourn that there will never be a Beastie Boys song called Funky Serif, letterer/designer Matt Krotzer tried removing it, with attractive results.

Another artist, Scott Drummond, tried updating the Glaser logo by removing some of the lines.

 

Bobby Timony mashed up all the elements, including the angled lettering (funky serif looks better on its side.)

Finally, Sean Gordon Murphy suggested that we were all going in a very wrong direction:

 

 

https://twitter.com/Sean_G_Murphy/status/732918315090333696?cn=ZmxleGlibGVfcmVjcw%3D%3D&refsrc=email

 

I’m sure there are hundreds more variations on this out there. Post your favorites in the comments.

My opinion? The logo is a throwback that references Glaser with a more modern type treatment. I know the funky serif looks funky but it’s these discrepancies that gives things more character.

 

 

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15 COMMENTS

  3. The one where they fire Eddie Berganza, Jim Lee, DiDio and rehire Karen Berger is the logo that will work. It’s all just lipstick on a pig until then.

    Also: put back the OVERSHORTS.

    PS: Clearly Milton Glaser needs to be called in to update Milton Glaser’s design. It’s not like Chip Kidd wouldn’t jump at the chance to take it on either.

  4. The one with the 200 logos; last full line, third from the right. But then not on a slant.
    The wonky, wobbly C of the new logo really hurts my aesthetic eye.

  9. Kate: I love it! Maybe that would spark a full-scale ’60s revival, with DC’s chief rival calling themselves “Marvel Pop-Art Productions” again.

  12. The new logo looks like it was printed from the bottom up, and the printer had a hiccup 3/5 from the top.

  14. “PS: Clearly Milton Glaser needs to be called in to update Milton Glaser’s design. It’s not like Chip Kidd wouldn’t jump at the chance to take it on either.”

    Chip Kidd would just re-submit Milton Glaser’s design and try to get paid for it. (See also: the Convergence variants.)

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