As we told you on Tuesday, DC Entertainment unveiled a brand new logo for all its branding across all platforms. It’s more of a “print” type throwback logo, designed by Pentagram, specifically partner Emily Oberman, just in time to give DC a “rebirth” to its older, more hopeful and optimistic self.
Of course as with all branding changes, the unveiling of this logo revealed that comics social media consists of about 300 million amateur designers – all of them just as knowledgable as a design firm that has taken on projects around the world – but also some professional ones, who also took a crack at their own tweaks. Here are some of them.
Designer Rian Hughes, who designs logo as other might eat potato chips, once designed 50 unused logos on a lark in 2002. Many of them keep the circle and stars that are integral to the 1976 Milton Glaser design.
Occasional (and much missed) Beat contributor Kate Willaert had a completely different take on the logo that breaks completely with the Milton Glaser classic.
The Twitter user known as @Donsterdamus had a more complicated take:
— Don (@Donsterdamus) May 17, 2016
A lot of people were bothered by the “funky serif” in the Pentagram design, and while we must mourn that there will never be a Beastie Boys song called Funky Serif, letterer/designer Matt Krotzer tried removing it, with attractive results.
— Matt Krotzer (@mattkrotzer) May 17, 2016
Another artist, Scott Drummond, tried updating the Glaser logo by removing some of the lines.
— Scott Drummond ✏️✒️ (@scottdrummond) May 17, 2016
Bobby Timony mashed up all the elements, including the angled lettering (funky serif looks better on its side.)
— Bobby Timony (@BTimony) May 18, 2016
Finally, Sean Gordon Murphy suggested that we were all going in a very wrong direction:
— Sean Gordon Murphy (@Sean_G_Murphy) May 18, 2016
I’m sure there are hundreds more variations on this out there. Post your favorites in the comments.
My opinion? The logo is a throwback that references Glaser with a more modern type treatment. I know the funky serif looks funky but it’s these discrepancies that gives things more character.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.