Mild-mannered Chris Butcher chimes in on Eric Reynolds’ adventures in retailing:
Well of course! I mean, just visit the comic book store in question’s website! Totally looks like a thriving, well-run establishment to me. That’s totally the ASSUMPTION that I would make, if it came down to Eric Reynolds (20+ years in the comics industry ) versus a store owner that didn’t know Fantagraphics or Drawn & Quarterly still published comics, that store is obviously thriving. And knowledgable too, apparently. Just like I wouldn’t expect a store with a luggage department to have the luggage I was looking for, or the SHOE INSOLE DISPLAY to have only one shoe insole for men amongst 30+ for women, or for the employees to know about their product, I think it’s fucking snobbish to expect a comic book store to carry comic books I want to buy, or to at least know about comic books.
Chris also chides us for not chiming in more, which sadly we didn’t have time to do at the moment of posting. Suffice to say that the idea of a comics shop that doesn’t know Fantagraphics and D&Q are “still in business” seems to speak, at the very least, of a very poor product knowledge. While not all small retail establishments can carry as wide a mix of products as every publisher might hope, nowadays, limiting yourself to just the DC-Marvel-verse is limiting the kind of customers you will draw. It’s true. See just referenced Paul Levitz interview.