By Todd Allen
Marc-Oliver can tell you how the actual sales levels of the DC relaunch are, but let’s take a look at a slightly different metric: how do the relative popularity of the “New 52” titles compare to the way that retailers initially ordered them? With November’s sales estimates, we see orders where the retailers had a chance to see how the #1’s moved and potentially the #2’s in some cases, before the cutoff dates for adjusting orders.
What I’ve done here is compared the relative sales position of the DC titles in September (1-52, and counting Justice League as #1, even though it shipped the last week of August) with the relative positions of the titles in November.
It probably isn’t a surprise that the biggest riser was Animal Man, going from #35 ordered DC-52 title in September to the #25 title in November. Up 10 slots on the relaunch-specific chart. I was personally surprised to find out the biggest drop was Firestorm, from #30 down to #38.
The bulk of the titles stayed within 3 slots of their original order (up or down). Outside of Justice League Dark, the surging sector of the relaunch seems to be the “Dark” area. Of course, those titles weren’t ordered as heavily, so there’s more room for improvement. And yes, Dan DiDio’s OMAC is on the up swing.
With that in mind, let’s see which titles have improved their station in life:
|Title||November Sales Rank||September Sales Rank||Change|
|FRANKENSTEIN AGENT OF SHADE||37||44||7|
|ALL STAR WESTERN||36||40||4|
|BATMAN THE DARK KNIGHT||7||8||1|
|RED HOOD AND THE OUTLAWS||24||25||1|
|BATMAN AND ROBIN||9||9||0|
|JUSTICE LEAGUE INTERNATIONAL||20||20||0|
|MEN OF WAR||51||51||0|
|LEGION OF SUPER HEROES||33||31||-2|
|GREEN LANTERN CORPS||16||13||-3|
|BIRDS OF PREY||29||26||-3|
|DC UNIVERSE PRESENTS||40||37||-3|
|HAWK AND DOVE||44||41||-3|
|JUSTICE LEAGUE DARK||22||18||-4|
|GREEN LANTERN NEW GUARDIANS||15||10||-5|
|FURY OF FIRESTORM THE NUCLEAR MEN||38||30||-8|
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.