Marvel has just relaunched their website, and a grateful world heaves a sigh of relief.
“It’s an utter and complete overhaul, we ripped it to its studs and rebuilt it,” says Seana Baruth, Marvel’s Vice President, Digital Product Management.
In addition to a new look specifically designed to better showcase Marvel’s rich artwork plus color-coded sections letting readers know where they are in the larger context of the site, the real changes have function in mind instead of form. For example, Search has been completely rebuilt to give more accurate results.
Marvel’s old vast website was chock full of information that was impossible to find. We’ll miss the old pre-Disney investor relations information, but sometimes you have to move on.
Speaking of moving, today is Marvel’s official move out from their old Fifth Avenue digs. (The Avengers movie production office is moving in.) That new address:
135 West 50th Street
New York, NY 10020
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.