With DC’s recent run of pulpings, much attention has been placed on previous comics that were recalled and reprinted, including the infamous LEAGUE OF EXTRAORDINARY GENTLEMEN #5, which was printed and then destroyed because it was discovered to have an ad for something called “Marvel Douche,” complete with a bizarro looking, er, turkey baster, in the back, and it was thought the ad was insulting to Marvel.
Why are we bringing this up? Because a lot of stories we’ve seen about this issue state, falsely, that Marvel Douche was a “made-up ad.” In fact, it was, as artist Kevin O’Neill puts it, a “100% genuine Victorian ad, not altered in any way.”
The Marvel Douche survived into the ’20s, as shown at the rather odd (but informative) website, The Museum of Menstruation, which even includes scans of an entire booklet on feminine hygiene, “The Marvel Way.”
So before you think that this is all too weird to be true, remember that women are always being encouraged to squirt strange things up their cooters. The Marvel Douche is but one page in a long tradition. Plus, who could possibly resist something called a “whirling spray”?
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.