By Todd Allen
When the new 52 was launched, there was a little eyebrow-raising at the extent to which DC was raiding the Vertigo creator roster. The Trinity of Superman, Batman and Wonder Woman were all staffed by writers of a Vertigo pedigree with Grant Morrison, Scott Snyder and Brian Azzarello. I’ll grant you Morrison does a little more superhero work (pun intended), but it was noticeable and a lot of people thought that Animal Man and Swamp Thing were really Vertigo books that just happened to play in the superhero world.
Have you taken a look at Vertigo’s blog lately?
Just glancing at the first page of it:
DAVID LAPHAM JOINS DIAL H AS GUEST ARTIST (also posted on the DC blog)
OK, Karen Berger is editing that one and it surely reads like a Vertigo book. I’d heartily recommend it for anyone who liked Morrison’s Doom Patrol run. It’s supposed to be a “normal” DC book, though.
Again, cross-posted with the DC blog. Nothing wrong with promoting all the books at the same time, even thought it’s weird seeing the Bat-family on the Vertigo page.
Those two are promoting the Batman: Earth One graphic novel. Yes, that seems a strange thing for the Vertigo blog to me, too.
Neil Gaiman was there and in the picture. Neil = Vertigo, even if it’s a Batman post.
Another where they’re just putting all the previews in one post, but I chuckle a little more at this one, since Wonder Woman could easily be a Vertigo book right now. I also think that’s my favorite ongoing book from DC, so no slight intended.
Was this supposed to be a Vertigo comic? I don’t recall having heard Vertigo’s name attached to it, but perhaps I missed that announcement.
Now, you might be asking yourself “are there no just plain Vertigo announcement on the Vertigo blog?” Yes, there are. Of the 10 stories on the first page of the Vertigo blog, there are two stories that are strictly Vertigo in nature:
Has it just been a slow month for Vertigo news, coming after Comicon? Possibly. There’s no denying the Vertigo’s blog has a LOT of DC content on it, just like there are a lot of DCU books that feel like Vertigo titles. If they’re going to post Dial H For Hero news, they really ought to post the Animal Man / Swamp Thing crossover announcements, too.
I have no special insights into how or why it is. I just think it’s interesting to see how DC’s communications people are routing news through the Vertigo channel.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.