Our feverish maunderings about old comics did draw one great link, from Jamie Coville, this interview with DJ Arneson, who was the editor for Dell after Western pulled its licenses and the company essentially started a comics company from scratch in 1962. It’s a fascinating look at the business away from Marvel and DC. And it also provides a glimpse into a long ago Shangri-La before…approvals:
Was there a lot of having to go back to the licensor and getting it all approved with the Monkees?
No, there was no approval. We had the license to do it and there was no approval by the licensor. We did the comic and I don’t recall ever a licensor getting back to us. It all would have been after the fact as the book would have already been published.
Was all the licensors like that?
While I was there I don’t recall any licensed product that required approval by the licensor
You’ll recall that this occurred in the very same decade that man had the courage and focus to go to the moon. Coincidence? We think not.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.