John Jackson Miller has posted his estimates for October 2011 sales ( ICv2’s will be out tomorrow) and it was a month of records:
• Highest dollar sales for the Top 300 comics. Retailers ordered comics in the Top 300 worth $25.36 million in October, the highest total for that figure since the Diamond Exclusive Era began in the mid-1990s. The previous record was held by October 2008, with $24.9 million in orders. The totals in the early 1990s were likely higher, even given inflation.
• Most titles in the Top 300 by a publisher. DC placed more titles in the Top 300 than any publisher since the Diamond Exclusive Era began in 1996: 129. All but one of the “New 52” titles that launched in the previous month reappeared in the Top 300. The previous high-water mark was set by Marvel, which had 119 entries on the charts in December 2008 and June 2009. I do not have exact counts from the charts from before 1996, and reorders would not have been included on any charts before 2003. DC’s previous high-water mark was 107 entries in October 2007.
• Largest number of issues reappearing in the Top 300. I haven’t really kept this statistic before, but there always a few titles from the previous month that reappear on the list. As mentioned, this month dwarfed any previous experiences, as 51 out of the 52 DC reboot titles that appeared on the charts in September 2011 reappeared. (The only which didn’t make the Top 300 again is Men of War, but that is not necessarily because of a lack of demand — if most of its print run was reported by Diamond as sold in September, it might not have charted again.)
Miller has tons more analysis in the link, but it’s obvious that the new 52 not only swelled DC’s coffers but did bring in new and lapsed readers to lift the entire industry. Who knew such a thing was even possible?
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.