​#SDCC San Diego Comic-Con 2016: Hasbro Brings the Toys and Food (Just Not the Chairs)


By: Nicholas Eskey Hasbro Entertainment, the fine purveyor and partner to franchises like; Transformers, My Little Pony: Friendship is Magic, Nerf, and Magic the Gathering, has continuously been growing and developing their branding. So loved are their toys that there’s always a run on something deemed even remotely collectible. I along with the other press […]

SDCC ’15: Hasbro Entertainment Brand Preview Breakfast


By Nick Eskey Hasbro Entertainment, responsible for many of our favorite childhood toys, treated us press folk to a delicious breakfast accompanied by, of course, toys! Held at Café Sevilla in San Diego’s Gaslamp, the toy breakfast had not only a nice selection of food (yes, be jealous), but some great looking merchandise. Across the […]

Transformers are going to get “Angry”

I'm pretty sure these Transformers would like some noms too.

“Mom, what’s for breakfast?” “Well honey, we have pancakes, bacon, potatoes, Decepiticons…” If you were a kid from the 80’s, 90’s, or still a kid at heart, then you’re most likely familiar with Transformers. You know, “Transformers: More than meets the eye.” In honor of the franchise’s 30th anniversary, Hasbro Toys treated some eager reporters […]

“She Has to Adapt Right Now” Mairghread Scott and Sarah Stone on Transformers: Windblade [Interview]


Next month sees a launch which The Beat has been following on and off for the last few weeks. A new Transformers miniseries will be launching at IDW in April, chronicling the introduction of Windblade. A female Transformer – causing raised eyebrows from fans who think Transformers are genderless despite being obvious blatant big male […]

Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider-Man, My Little Pony in a mustache and Play-Doh heat up Hasbro


  Yep, Toy Fair is here again and The Beat trekked over icy veldts to bring  our reads only the VERY FINEST artsy iPhone photos of all the cool stuff. NO LIe. I managed to take like 600 photos in two days…what was I thinking?   But I guarantee I got some news NO OTHER […]

SDCC’13: The Final Photos – Axe Cop, Cosplay, Samuel L. Jackson and CROWDS


We’re at the end of our SDCC coverage! And we’re ending with Megan Byrd’s final selection of photos taken around the site. She’s found more fantastic cosplay than you can shake Gambit’s staff at, as well as looks at various signings, exhibits, art galleries and more! My favourite? The happy family of supervillains..

Monday’s Review Slate: Transformers, The Amateur Astronomer’s Journal, Demeter


This week’s review slate sees me trying out Transformers for the first time ever, in the form of Transformers Prime: Beast Hunters #1. I’ll also be flicking through the pages of Neil Slorance’s The Amateur Astronomer’s Journal, as well as reeling in a copy of Becky Cloonan’s Demeter.

Popeye Vs Martians from IDW in January


Fresh from IDW’s Twitter account comes a teaser which makes me wonder if perhaps my computer screen is somehow laced with opiates. According to the company, apparently this January a new storyline will cross Popeye with… Mars Attacks. Look, there’s an image for it and everything, I’m not lying to you: It’s either the idea […]