Which superhero has the best grooming habits?
You may never have considered this, but a couple of ad agencies for skincare have recently teamed up with superheroes to present the idea of male grooming as a manly, bench-pressing activity. And who’s to say it isn’t practical? After a long day in exercising in anything from a leotard to a complete exo-skeleton, even the doughtiest hero will need to cleanse and exfoliate. [Read more…]
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.