The return of Justice League and Dark Knight III helped bolster DC Comics’ flagging sales in February, but will it be enough to sustain them in the long term?
The comics sales estimator cabal did their work yesterday and the analysis of February’s sales was not good. Via ICv2: February Comics and Graphic Novel Sales Decline After an abysmal showing in January (see “How Low Can DC Go?”), DC shipped the third issue of Dark Knight III: The Master Race in February, pulling its […]
Comics Experience owner Brian Hibbs has done his annual service to the industry byanalyzing the yearly graphic novels sales charts as reported to Bookscan. This is information people normally pay thousands of dollars for so it is technically leaked info, but while it’s there let’s take advantage of it. As Hibbs points out, these numbers do not reflect comics shops, indie bookstores, book fair or libraries, to name but four huge outlets for GN sales. So they are not complete. However they are a metric , and one that’s worth studying.
While researching the previous item, I cam across this every other month chart of graphic novel bestsellers in indie bookstores, via the ABA. It’s about what you’d expect, with Raina Telegemeier and Allie Brosh, Noelle Stevenson, Kate Beaton and Saga reigning supreme. In other words, the unstoppable forces of mainstream comics acceptance. A little surprised that no Walking Dead on there, but the new season hadn’t debuted when this chart was made.
Greetings, sales charts fans! It’s time once again to look at DC’s sales figures.
Things were bad for DC in January. How bad? With records going back to March 2003, DC had its second worst average sales on record of 21,845, just barely beating the March 2009 low point of 21,792. The Vertigo line had its lowest average sales on record by far: 6,832, beating the previous average low of 7,055 in March 2015. And the median sales for both lines was even lower: 24,624 & 5,802 respectively.
DC shipped twenty fewer comics in January as compared to December (74 versus 94). Two titles not shipping in January were two of DC’s top sellers, Dark Knight III and Justice League. They moved a total estimated 1,616,524 comic units in January, compared to 2,640,519 in December, a difference of over a million units!