We asked Marvel a few questions about their plans to use GeoTargeted digital advertising to drive customer into comic shops and here’s what we found out: There are plans in place to expand the program to Twitter, Facebook and banner advertising, but the initial roll out will be email. “Fans who subscribe, not only to […]
With a very different use of digital than we’ve been talking about lately, Marvel’s going to try and drive some more foot traffic to retailers with some targeted advertising. The press release is a bit on the “buzzword bingo” side of the English language, so allow me to attempt a translation. The gist of it is […]
X-O Manowar was the flagship title for Valiant’s launch and as they’re bringing it back, they’re bringing a fairly deep promotional package with it. On the consumer end of it, Valiant’s following the lead of the Green Lantern and Legion of Superheroes Flight Ring giveaways with their own promotional ring giveaway. On the retailer end, […]
After this weekend’s 2017 Toy Fair, ours and many other website have been a flutter with toy news. With such heavy internet traffic, there are a few thing that might have slipped under the radar. I’ve picked a few of my favorites to bring up with all you collectors out there. Okay, so this one […]
I have a number of panel recaps to write up for you all, so you should expect them to occupy the next few days on the site – and we start with a panel from the ICv2 conference held before the convention opened. Called ‘Comics First!’, the majority of the focus of the conference was […]
There’s been controvery over the past few days following DC’s decision to hire Orson Scott Card, a pioneer in contemporary homophobia, as one of the writers on a new digital-first Superman anthology series. And although the internet has been going back and forth on the subject for the past few days, the first active step […]
By Steve Morris We’re returning to Leeds for a second time this week (Leeds Week!), as the award winning store OK Comics celebrates ten years in business today. The store was set up by Jared Myland in 2002 as a way of introducing readers to new and unexpected graphic novels, alongside some of the more usual suspects – and […]
A new comic strip debuts nationwide (yes, newspapers are still being sold) and it’s quite good!