When the early Diamond info came out this month the Friday before the Top 300 charts were released (as they generally do every month), there was much consternation, as Marvel dominated both the top ten and also nearly doubled DC in market share. The instant conclusion that was jumped to in many quarters was that Marvel crushed DC in October. DC must have had a horrible month, right?
Eh, not so much.
Total sales for DC were actually up over September by more than 100K. Average sales per title were down slightly, just 0.5%. Average sales for Vertigo were down because last month was a Sandman month, but the median sales per title for Vertigo were up by about 2.5K, due to the Vertigo relaunch.