Greetings, sales charts fans! It’s time once again to look at DC’s sales figures.
Sales were down in November for DC as compared to October. Though October was a five-week month and more books naturally shipped that month, the average sales for DC as a whole and in each product category were down in November as well. But nothing to be too concerned about, as sales in the second two-thirds of 2014 are up roughly 10% as compared to the first third of 2014. Credit both the weekly Batman Eternal and the freely-orderable variant program for that increase.
Speaking of variant’s, this month’s was LEGO. It’s hard to see the month-to-month effects of the different variants and they’re now being somewhat subsumed by other effects like attrition, crossovers, creative changes, etc. But there were a few titles with LEGO variants that saw a slight increase in sales for no other apparent reason which may be an indicate that retailers ordered the LEGO covers at a slightly higher level than they did last month’s Monsters variants (all other things being equal). Anecdotal evidence from some retailers (e.g. Mike Sterling of Sterling City Comics) points to a definite in-store attraction to these LEGO covers, and suggests that perhaps DC is leaving money on the table by not producing a comic based on the wildly popular LEGO Batman video games. (Though perhaps licensing issues are prohibitive)