Starting with moderator Mike Molcher quickly breaking two microphones in a row and ending with him soliciting selected members of the audience for sexual favours, the 2000AD Panel lived up to the reputation carefully cultivated by the company. He was joined onstage by Ian Edginton, Al Ewing, and Andy Diggle to talk about all the current stories running through the weekly comic magazine, and also to talk extensively about Ewing’s favourite arse. If you click to read this, you know what you’re getting in to.
Mike Molcher is the PR Co-ordinator for Rebellion, meaning he is the man directly responsible for promoting their comics, 2000AD and Judge Dredd Megazine. If you’ve noticed over the last few months that more people are talking about 2000AD, be it the recent ‘Trifecta’ storyline, or the ‘gay Judge Dredd’ teaser which got picked up everywhere – that’s Mike Molcher’s work. He’s also an interviewer and writer himself, who has interviewed many of the key figures who have worked at 2000AD over the years, including Alan Moore, Warren Ellis, Dave Gibbons and Carlos Ezquerra.
But how do you go about promoting a company like 2000AD, which releases a new anthology EVERY WEEK? I spoke to Mike about his work with the company, to see how exactly he goes about promoting the series. And what is comic book marketing, anyway? How does it work? Is this interview secretly all part of his marketing plan?
By reading this, have we become trapped in Mike Molcher’s sinister plans for 2000AD to take over the world? Oh dear…