Can the toy company bounce back?
Tardis not included!
Now manufactured with TrueFX scanning technology
Mattel streamlining its SDCC Exclusives buying process
Monday morning, Mattel hosted their blogger breakfast, featuring upcoming toys from a variety of brands and licenses!Man… imagine if Disney rented this space for New York Comic Con! I wouldn’t be surprised to see this as a children’s ride at Universal Studios! First, Hot Wheels, celebrating FIFTY YEARS! These are the original “first wave“. (I […]
Those of you who have been wondering how there was room in the pop culture firmament for both a car that turns into a giant yellow robot named Bumblebee, and a young African American girl who dresses as a bee also called Bumblebee…well this golden age is at an end. Hasbro seeks to clamp down […]
I was fortunate to attend Mattel’s blogger breakfast event the Monday morning of Toy Fair. Mattel had claimed the entire fourth floor of the Javits Center, and, BOY! did they showcase a lot of cool stuff! Justice League Ultimate Batmobile Justice League™ Ultimate Batmobile SRP: $ 249.99 | Adult | Available: Fall 2017 Inspired by Warner Bros. Pictures’ action-adventure […]
Among the other civilization-ending fears about the lady Ghostbusters film was that the unsold toys from Mattel would cause an overspill at landfills around the globe, leading to poisoned water and worldwide starvation. Luckily that didn’t happen!
By: Nicholas Eskey Welcome back boys and girls to another exciting installment of the Beat’s Weekly Toy Review/Preview! Since there is just too many toys out there to wrangle into one medium sized post, I’ve chosen only those that either have been newly released or newly announced, and of course have caught my eye. So […]
By: Nicholas Eskey Welcome back to another exciting episode of “The Beat’s Weekly Toy Review & Preview! We have a humdinger of an episode today kids, as a lot of collectible figures have been announced recently. Since I couldn’t narrow my favorites down to a short list, be prepared for a longer than usual post. […]