Jeremy Atkins ankles comics for beer

jeremy atkins

Via Facebook, Dark Horse’s Director of Publicity Jeremy Atkins has announced he’s leaving Dark Horse after ten years:

It’s official. After ten years at Dark Horse Comics, where I have learned so much, made lifelong friends and been lucky enough to see the world preaching the four color gospel, I am moving on to the craft brewing industry. After this weekend’s Rose City Comic Con, I will join the marketing team at Rogue Ales! Their legendary Dead Guy Ale was one of the first to awaken my tastebuds to the glory of PacNW brews, and remains a favorite to this day. I am sad to say goodbye to my friends and family in comics, but excited for a new adventure and the chance to get back to writing. Look for Alex Cox and I’s comics creation to make its online debut in the coming months, and hopefully more to follow.

After the crying ended—Atkins is one of comics most affable and knowledgeable marketing folk in comics and has been a true friend of this site for many years—we chatted him up a bit to find out what he’s up to. He will indeed be expanding on his comics writing with a few secret projects in the works. But he and Alex Cox will be expanding their webcomics, Charles De  Ghoul, which debuted in last year’s Liberty Annual. He’ll also be writing a column for Heavy Metal starting on October 1st.

While we’re sad to be losing Jeremy to the world of beer, on further consideration, the worlds of comics and beer are strangely aligned, and somehow, we feel, we’ll be seeing him pop up quite a bit.

Best of luck to one of the really good guys.

 

On the Scene: WonderCon 2013, Indie Marketing Tips from ComiXology, Dark Horse, IDW, Archaia, Valiant

ComiXology’s Chip Mosher of Marketing and PR moderated a panel with Jeremy Atkins of Dark Horse, Dirk Wood of IDW, Mel Caylo of Archaia, and addition Hunter Gorinson of Valiant Comics with the goal of sharing tips and pro experience with indie creators and future marketers on Friday, March 29th at WonderCon. The result was quite an entertaining panel featuring their professional blunders and secret discoveries about he ins and outs of comics promotion.

mbrittany_gorinson_mosherMosher started out by asking for the embarrassing stories each had accrued in their work experience, “professional blunders” that contained teachable moments. Atkins admitted to the cringeworthy common mishap of hitting “reply all” on an email and copying a person specifically to be excluded from a conversation, with plenty of sympathetic groans from the audience. Mosher’s own tale of woe was equally relatable, reading an e-mail from Emerald City Con and then forgetting to reply afterward, thereby losing booth space for BOOM that year. Wood was more circumspect about his failures, noting that “25% of marketing is what I would call blunders” that can lead either to success or to a “thud”, and that he finds it impossible to tell which will happen in some circumstances. Persistence, he advised, is the key to forge ahead despite an unpredictable market.

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