Seeing as how it was somehow unearthed by Bleeding Cool, there is no way of knowing where this video featuring all of DC’s major editorial players save Geoff John talking about the relaunch was created for. It’s definitely aimed at consumers, but the actual venue we may never know. Or it may never have been released.
The video shows Dan DiDio, Jim Lee, Eddie Berganza, Bob Harras, and special guest star Grant Morrison each uttering the word “new” about 30 times each. Our impressions is that they want us to know that this is a NEW initiative and a NEW way of doing things. It’s NEW.