DC’s New 52 promo video with Lee and Morrison promises us NEW things

Seeing as how it was somehow unearthed by Bleeding Cool, there is no way of knowing where this video featuring all of DC’s major editorial players save Geoff John talking about the relaunch was created for. It’s definitely aimed at consumers, but the actual venue we may never know. Or it may never have been released.

The video shows Dan DiDio, Jim Lee, Eddie Berganza, Bob Harras, and special guest star Grant Morrison each uttering the word “new” about 30 times each. Our impressions is that they want us to know that this is a NEW initiative and a NEW way of doing things. It’s NEW.

DC announces digital pricing strategy: "Price parity"

Good news! Turns out DC isn’t trying to destroy the direct sales market with their “Flashboot” — or whatever it’s called — relaunch after all! And it is a relaunch, not a reboot, according to a letter sent by SVP of Sales Bob Wayne to retailers, announcing a pricing strategy that will see digital comics at the SAME price as print comics for their first four weeks of release. Wayne calls this “price parity” — “ No DC digital comic will be cheaper than its physical counterpart at launch.” The Johns/Lee JLA #1 will be available with a digital download for $4.99, in print and digital only for $3.99 each.

DC announces first 10 new books: Wonder Woman, Aquaman, Mister Terrific, etc.

The Source break loose and reveals ten new books and creative teams. And notably, it’s basically the same sort of teams we’ve been seeing for quite a while, but mostly much respected creators.

Surely the most Tumbl’rd comic will be a NEW character book featuring a character who is non-white: MISTER TERRIFIC, by Eric Wallace and Roger Robinson. .