In all the excitement and post-NYCC recovery, the announcement of Barbie doll based on the 13th Doctor played by actress Jodie Whittaker may have fallen through the cracks. This isn’t the first time Mattel has cross promoted its Barbie brand with popular nerd culture such as the collectible Barbie Wonder Woman doll just last year.
Indeed, between the “Dads Who Play Barbie” marketing campaign and now this, the Barbie brand definitely is extending beyond its traditional demographic.
Of course, this Doctor Who Barbie dolls drawn its share of criticism regarding the toy design, specifically “overly feminine” and curvy body, a critique that is all too familiar with the Barbie brand. Ironic given that Barbie created the new Barbie body types (original, tall, petite, and curvy) to address said criticisms.
Hitting shelves in December, it’s the perfect gift for the Whovian in your life. Pre-order yours today!
BBC Studios and Mattel have partnered to release the first ever Doctor Who Limited Edition Barbie doll. It has been created in celebration of the new season of Doctor Who, starring Jodie Whittaker, which premiered on BBC AMERICA, Sunday, October 7 at 1.45pm ET followed by a special encore in its regular primetime slot on Sunday nights at 8pm ET.
Pre-sale of the doll starts today, October 7, 2018 at midnight ET – available at , and – with the Doctor Who Barbie hitting stores on December 3, 2018. Hot Topic are the exclusive brick and mortar retailer in North America.
“This year, we’re introducing an all-new look for Doctor Who. New monsters, new stories, new characters and of course a new Doctor in Jodie Whittaker, the first woman to play the role,” states Sergei Kuharsky, EVP, Enterprise and Digital Franchises, BBC Studios – Americas. “Given Barbie’s celebration of women who have made history, as well as iconic characters from some of the best loved movies and shows, we felt it was a great opportunity to work with Mattel to create a doll based on the Thirteenth Doctor. The Doctor Who Barbie doll offers fans and collectors a new way to celebrate the adventures of this iconic character.”
Exploring the universe, the Doctor Who Barbie wears a rainbow-striped t-shirt, paired with cropped trousers and a trench coat. Additional, true-to-character details include Doctor Who signature suspenders and lace-up boots. With sonic screwdriver in hand, this collectable Barbie doll is fully posable and sculpted to the likeness of her onscreen character.
Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name his pronounced like the first two syllables of “tomorrow” in case you were wondering.