The Beat’s marketing reporter Taimur Dar looks at even more issues in last week’s furore: you ask the wrong questions in marketing, you end up with the wrong answers.
At last week’s Marvel retailer retreat, the publisher and the merchants hashed things out.
As we’ve noted in our recent sales charts, things have taken a dark turn at Marvel sales-wise in the last six months or so with historically low average sales. Marvel has reacted with many actions as this is not a trend that can continue. I understand that a big two day retailer summit is underway […]
The annual ComicsPRo meeting is taking place in Memphis as I write this, a gathering of comics retailers and ann the most important vendors and publishers. It’s closed to the press and by all accounts, its the most important working conference of the year (but see my post on C3 a bit later.) I’ve already heard rumblings of […]
Marvel’s David Gabriel, their svp – print, sales & marketing, doesn’t do too many interviews, but a three parter at ICv2 is a news packed doozy from Marvel’s testing a $35 Deadpool book in a mass market retailer to their growing participation in Scholastic Book Fairs. Here’s Part Two and Part Three, and you’ll want […]
The ComicsPRO meeting has wrapped up, but not without presenting its two Industry Appreciation awards. Marvel’s svp of sales and marketing David Gabriel won one and MAD/EC founder Bill Gaines won the second. Two awards are presented annually, one to a living and one posthumously. Gabriel released a statement as follows: I am honored to […]
We knew Marvel had to thin out their line for Secret Wars, the huge upcoming event from Jonathan Hickman and Esad Ribic, but the degree that the new tie-in miniseries and other books have been paused or moved of the way is slightly maddening. ComicBook.com broke the news yesterday of which books the publisher is […]