Brett Schenker is pressing onwards with his Facebook research into comics likers, who they are what they buy and what they do. While his gender based research continues to be a benchmark, this time out he has a lot of trends on education, employment and so on.
This year at Baltimore Brett Schenker and I presented a panel called Comics by the Numbers Panel. Schenker is a political analyst and the author of perhaps the most cited post ever on The Beat, the much loved not at all controversial post Market Research Says 46.67% of Comic Fans are Female. The pane; was taped and you can watch (or probably better, listen) above. Depsite it being the first panel on Saturday there was a healthy audience of about 30-40 people, and the questions were really smart and engaged, which is the best you can ask on a panel.
How does gender break down for some of the more popular “indie” graphic novels versus mainstream graphic novels vs the average? And it’s clear, there’s a difference. Taking 17 various graphic novels (and if folks add suggestions in comments, I’ll be happy to add upon this) I looked at men and women who were fans in the United States. I tried to stick to actual graphic novels, or books that have been long out of print and thus a complete graphic novel is how it’s now consumed.
While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. – Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting Marvel’s new series Ms. Marvel, […]
With the announcement of Gal Gadot as Wonder Woman by Warner Bros., I wondered just how popular is Wonder Woman around the world and more interestingly, in each country. With there being over 200 countries in the world, I narrowed the focus a bit. I picked countries in various parts of the world that I […]
At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, I suspect, expanding the algorithm […]
For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher fandoms are the same. Marketing […]
Much has been made over this past week over Marvel‘s announcement about a new Ms. Marvel. The usual nutwings took to the internet to condemn Marvel’s plan to diversify its line of characters and present varied and new comics that might lead to new readers, or possibly more diversified readership. Hopefully, Marvel realizes that to […]
by Brett Schenker The Walking Dead is a cultural phenomenon. The property regularly breaks records, whether it’s television ratings, print runs and sell-outs in comics, or winning accolades and awards when it comes to video games. There have been very few series that tap into the cultural zeitgeist and become regular water cooler conversation. With […]
Just as you get things rolling, Facebook goes and updates how I get all of the data when it comes to looking at demographics. It’s not a big secret that I manipulate Facebook’s advertising platform to return the data that you’ve seen in all of these demographic studies. Recently Facebook has updated that platform, […]