It seems Marvel and Coke are teaming up for something on February 7th, the day of…the big game? The Super Bowl! A Super Bowl ad for Marvel -themed Coke cans? Characters shown: Iron Man, Hulk, Cap, Black Widow, Falcon and Ant-Man.
UPDATE 2: According to sources inside DC, the half-page ads will only appear in books releasing this June. This makes the advertising experiment concurrent with the Divergence relaunch of DC’s comic line. UPDATE: An earlier version of the article indicated that Chris was upset with the job DC did integrating the art with the advertising. […]