With a very different use of digital than we’ve been talking about lately, Marvel’s going to try and drive some more foot traffic to retailers with some targeted advertising. The press release is a bit on the “buzzword bingo” side of the English language, so allow me to attempt a translation. The gist of it is […]
It seems Marvel and Coke are teaming up for something on February 7th, the day of…the big game? The Super Bowl! A Super Bowl ad for Marvel -themed Coke cans? Characters shown: Iron Man, Hulk, Cap, Black Widow, Falcon and Ant-Man.
The facing page Twix ad is only a one-off…but it is enough to destroy the comics industry as we know it?
UPDATE 2: According to sources inside DC, the half-page ads will only appear in books releasing this June. This makes the advertising experiment concurrent with the Divergence relaunch of DC’s comic line. UPDATE: An earlier version of the article indicated that Chris was upset with the job DC did integrating the art with the advertising. […]