I can’t remember the last time I saw so much as a polished monocle at a comic-book convention, which is a darned shame. How are we ever going to be taken seriously if we don’t all wear three-piece suits every time we go out in public? Surely you’re not going to charm Dan DiDio into revealing his plan to bring back Wally West whilst dressed in an old Luke Cage T-Shirt, are you?
No, you’re going to want some kind of crisply-ironed suit, preferably with a handkerchief carefully tucked into the top breast pocket.
Which is all my way of introducing you to a new range of superhero-themed suits which were today unveiled by Indochino. Which, according to the publicity photos, will apparently allow you to grow a Green Lantern-style facial mask and catch up on all that cityscape-brooding you’ve fallen behind on over the last year.
This is an interesting new development, as it suggests companies are now seeing a correlation between comic-book fans and dapper outfitting which previously was only represented through Kieron Gillen’s fabled all-white convention tuxedo.
It’s a nice range, in all seriousness, and it’s always fun to see unexpected companies turn their attention to our demographic. Their range is comprised of six suits, two blazers, two raincoats, four ties and two pocket-squares – and it’s almost certainly the only thing stopping you from persuading Joe Quesada to let you write a new Adam X ongoing series for Marvel.
And although the suits do have slightly more in common with Lex Luthor’s wardrobe than anything you might see Clark Kent wearing, it’s a nice change from the bland marketing campaigns you see all-too-often from fashion companies. It’s surprising that it’s taken so long for design companies to catch on to the visual design of comic-books, and retool it for their own products.
Go forth, suit up, and get brooding, America!