Bad reviews be damned: Suicide Squad is on track to make $146M-plus after taking in $65M on Friday. :
Globally the picture has already made $130 million.
It’s set to be the third biggest opening of the year, after….Captain America: Civil War and Batman v Superman: Dawn of Justice. And the August record opening its set to beat? Guardians of the Galaxy of course.
So in short, don’t expect these superhero movies to go away any time soon.
Although it’s likely WB knew they didn’t have a critic’s darling on their hands, they played it very well:
By mid June, ComScore’s PreAct noticed that Suicide Squad was already owning the social media conversation after dropping character posters and debuting the Twenty One Pilots music video “Heathens” off the new soundtrack with new footage. In the weeks to come, Suicide Squad would lord over other summer movies like Star Trek Beyond and Ghostbusters, as well as other highly anticipated titles like Rogue One: A Star Wars Story and Warner Bros’ own Fantastic Beasts and Where to Find Them. Suicide Squad was the most buzzed-about title on social during Comic-Con week (July 18-24) with 231K conversations to Wonder Woman’s 151K and Justice League’s 110K. Suicide Squad continued to reign atop PreAct’s chart through July 21 with 172K conversations for the week and a running total of two million-plus.
With a social reach close to 600M across Facebook, Instagram Twitter, and YouTube views, Suicide Squad’s social reach is considered exceptional by RelishMix. The film’s Facebook page in recent days added 80K likes per day, which is off the charts by the social media monitor’s measure. Smith is tubthumping to his 75M Facebook fans, Cara Delevinge pumped up the DC adaptation to her 43M, while Jared Leto has reached out to his 13M. Despite the bad reviews, certain flags on social indicated how big Suicide Squad was bound to be: Its 26 videos on the film’s playlist have chalked up 163M views. The“Heathens” music video has clocked close to 75M views on YouTube.
In short, the right movie for the right time, and the sequel will be even better!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.