DC is having a special focus group to show off a binder full of BEFORE WATCHMEN pages at the Diamond Retailer Summit. Sadly the press wasn’t allowed—since we’re the only press at the summit, I guess WE weren’t allowed.
But we can EXCLUSIVELY reveal that…the Darwyn Cooke pages of MINUTEMEN look great, as do the Amanda Conner SILK SPECTRE pages.
How do we know?
Duh. It’s Amanda Conner and Darwyn Cooke. We’re not on board with this fanfic, but it is definitely going to lift the third quarter bottom line. And when you hire the best in the business to do fanfic, it tends to look great.
DC also revealed they’ll be running an extensive TV advertising campaign for BEFORE WATCHMEN, as they did for the New 52, starting in June. The ads will run on the CN, IFC,
AMC, TBS, and so on.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.