Every couple of years, Scholastic, the biggest player in the kids book arena, releases a study on how kids read called The Kids and Family Reading Report. Jim Milliot sums up this year’s findings, which largely centered on kids and ebooks:
Although e-books have been slower to catch on among children than adults, e-books are definitely becoming a larger part of children’s media world, with the survey finding that 46% of kids 6-17 have read an e-book, up from 25% in 2010. The number of boys who read e-books rose at a slightly faster rate than for girls, but more girls (47%) read an e-book than boys (44%) last fall. There was not too much variation in e-book reading among age groups, with children age 12-14 the most likely to have read an e-book (48%), and those 15-17 the least likely (43%). Reading on an iPad or other tablet increased the most between 2010 and 2012, jumping from 3% to 21%, putting tablets second behind laptops and netbooks (which had a 22% response rate) as the most popular device for digital reading; dedicated digital readers also had big gains in the two years, rising from 7% to 19% and use of hand-held devices to read doubled to 16%; reading on desktops inched up to 19% from 17%.
That all sounds good but there’s also this:
The percentage of 9-17 year olds who said they will continue to read print books fell to 58% from 66% in 2010.
8% ain’t great, but at least they are reading.
You can read the entire report here, as well as previous ones. Comics reading trends were specifically mentioned except in the following two questions:
What kinds of books do you read for fun?
Base: Age 9–17 793
Action & Adventure 56%
Teen Fiction 46%
Mystery & Suspense 45%
Sci-Fi & Fantasy 36%
Comic Books & Graphic Novels 28%
Horror & Supernatural 27%
Science & Nature 21%
Sports & hobbies 20%
Biography & history 17%
Which kind of book is your favorite kind when reading for fun?
Base: Age 9–17 793
Teen Fiction 20%
Action & Adventure 14%
Mystery & Suspense 12%
Sci-Fi & Fantasy 11%
Sports & hobbies 7%
Comic Books & Graphic Novels 7%
Horror & Supernatural 6%
Science & Nature 4%
Biography & history 2%
Comics are middle of the pack, but you could also say that 1 in 4 kids reads comics, so that’s not bad. Could be better though.