There was a huge Star Wars convention in LA this weekend to celebrate Star Wars’ 30th Anniversary, which kicked off all sorts of news and notes and photo ops .ICv2 News has the ultimate skinny:
The upshot of all this attention? Star Wars is a more potent force now that it was when the first movie exploded onto the scene. Star Wars merchandise last year accounted for $1.5 billion in retail sales, a small fraction of the $22 billion the franchise has generated since the first movie premiered. And the masterfully created marketing events surrounding the anniversary demonstrate that Lucasfilms is very capable of continuing the popularity of the brand even without any new feature films.
The big news was the debut of the trailer for the CGI CLONE WARS cartoon. It’s set in a time when everyone is alive, so it’s kind of bittersweet, like “The Death of Speedy”, but it should also suit George Lucas since he won’t have to deal with pesky human actors any more. (Yoda: “We keep stepping in Dooku!”) Plus more General Grievous, and we love General Grievous.
There was also a mass Slave Leia photo shoot, proving you can have six whole movies of action, and the one cheesecake moment will be the one everyone remembers. Although as Cecil points out, its the rearview that separates the great Leias from the also-rans.
Oh yeah, and Stormtrooper Elvis got his own mini-bust from Gentle Giant, which was raffled off for charity.