J.K. Parkin and Rich Johnston analyze a new mystery ad campaign for some Sta Lee project with a simple black “Stan’s back!’ motto. Jesus, how many projects can one 87-year-old man have? He’s been pacting with Archie, POW!, Marvel, Viz, and probably your cousin Mabel recently.
In his investigation, Johnston goes so far as to do a whois search and decides the teaser issues from BOOM! So there, we hyped it too.
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Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.