By Todd Allen
Amazing Spider-Man has gotten off to a decent launch. You can look at it two ways: the actual weekend is estimated at $65M (depending on the actual totals, it’s just about at Brave’s opening weekend total, $5M below The Lorax) or you can look at it having made $140M in a short week. Opening on a Tuesday during a holiday week is a little odd to compare to the rest of the year’s field. That said, Avengers passed $140M on the second day of release. Hunger Games took three days to pass $140M. So Spidey is looking strong, but not… well… amazing.
If you expect the reboot to be the super money making machine that the Raimi trilogy was, this makes you a little nervous. Next week is essentially a free week with only the new Ice Age installment opening wide. Two weeks away, The Dark Knight Rises is looming. There’s a legitimate question whether Dark Knight Rises will put up or even surpass Avengers numbers and shatter the hopes of all films in it’s wake. And maybe it won’t, but Spidey really needs to get his money in the next 12 days. I suspect we’re looking at something in the $250M – $300M domestic range. That should turn a profit, but I’m sure Sony and Marvel would like this to be more like the $400M Hunger Games brought in, but I just don’t see that happening with this launch and Dark Knight looming.
Overseas is looking bright for Spidey, though. $200M in the can already. Remember, Spider-Man 3 did $554M foreign vs. $336M domestic.
Here’s the top 12 (keeping an eye on Avengers) per Box Office Mojo:
- The Amazing Spider-Man $65,000,000
- Ted $32,593,000
- Brave $20,162,000
- Savages $16,162,000
- Magic Mike $15,610,000
- Tyler Perry’s Madea’s Witness Protection $10,200,000
- Madagascar 3 $7,700,000
- Katy Perry: Part of Me $7,150,000
- Moonrise Kingdom $4,642,000
- To Rome with Love $3,502,000
- People Like Us $2,256,000
- The Avengers $2,170,000
Plenty of new material this week as the SF/F material of the last couple months has started falling off. Ted and Brave both did well suffering only~40% drop-offs. Madagascar 3 only dropped ~35% and has weathered Brave. Of course, Ice Age will compete for their market next week.
Savages is in a situation like Amazing Spider-Man, in that maybe you’d like to see it do a little better than it did, but you cant’ really complain, per se.
Avengers is sticking around at 12. Last week the actual numbers had it finishing at #10 above the disappointing People Like Us and with less than $100K between those films in the estimates, it’s certainly possible their order could reverse again this week. Avenger lost another 632 screens and while it’s $1,929/screen average is almost double that of People like us, it isn’t a top 10 per screen average anymore. It’s certainly the best of the rest of the films over 1000 screens, though.
Amazing Spider-Man’s 4300 screens pulled even more heavily from Abraham Lincoln: Vampire Hunter (tanking hard), Snow White and Thor, and Prometheus. Men in Black 3 wasn’t even on the weekend estimate chart, so Spidey seems to have consolidated the genre screens.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.