On Demand, maker of the Expresso Book Machine, hopes to partner with Kodak and ReaderLink to roll out 100,000 of the machines, Judith Rosen reports in PW, at the same places where you would now find KODAK Pictures kiosks. In addition, ReaderLink will put the machines in 24,000 retail drugstores, groceries, and mass merchandisers.
There are still a number of kinks to be worked out, including integrating software between the book machine and the KODAK Picture Kiosks, as well as using the kiosks’ touch screen to search for available titles. In the short term the kiosks may use laptops for searches. One advantage that the kiosks offer is the ability to print four-color interiors and photo books for the first time. This is a feature that On Demand would like to be able to add for its other book machine clients over time, said Mikhli. On Demand will train a dedicated staffer to operate the book machines at the kiosks and other retail locations.
Basically, when you to go Comic-Con and have to print your flyers at Kinko’s at the last minute, instead you’ll run over to CVS and print a few copies of your graphic novel.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.