ICv2 has its September estimate up but nothing is normal as returnable books were penalized 10%. DC’s cheaper cover price meant that their dollar share was up only a bit over Marvel, but units sold convincingly better.
The strong sales of the “New 52” helped push September sales up strongly and give DC its first market share victory over Marvel in years (see “DC Wins September Market Share”). DC dominated the “Top 25” with a record 19 titles versus just 6 for Marvel. In view of the “Top 25,” Marvel’s near parity with DC in dollar market share testifies to the overall strength of Marvel’s lineup as well as to the House of Idea’s higher cover prices. There is also some evidence for the “rising tide lifts all boats” theory in the fact that, in spite of the obvious success of DC’s “New 52,” all four of the Marvel titles in the top 25 that were not number one issues, all posted circulation gains over August. With DC’s entire September lineup composed of number ones, it is difficult to provide comparisons, though it should be noted that in the “Top 25” the new DC #1s all outsold the previous issues of the comics with the same title.
However, the big underreported story for September is the dip in GN sales. Is it just the SCOTT PILGRIM effect?
As they were in August, comic sales were up year over year, with an 8.37% dollar increase over September 2010. Graphic novel sales were very weak, down 18.44% vs. the previous year. That left the total for comics and graphic novels still negative, down around 1% vs. sales in September 2010.
188,420 Batman #1182,748 Action Comics #1141,682 Green Lantern #1129,260 Flash #1118,376 Superman #1*103,392 Detective Comics #1*98,389 Batman: The Dark Knight #1*93,032 Fear Itself #687,237 Ultimate Spider-Man #185,242 Batman & Robin #1*84,033 Green Lantern: New Guardians #181,489 Batgirl #1*76,214 Wonder Woman #174,769 Green Lantern Corps #1*73,675 Teen Titans #172,272 Aquaman #1*72,228 Batwoman #171,944 Amazing Spider-Man #66966,546 Red Lanterns #1*62,856 Justice League Dark #1*62,717 Nightwing #1*62,080 Ultimate Comics X-Men #161,492 Avengers #1761,079 Justice League International #1*58,326 Uncanny X-Men #543
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.