On Friday Alex Segura announced he was leaving DC Comics as Publicity Manager, and strongly hinted he’d be staying in comics. Today, it’s been announced that he’ll be joining Archie Comics as Executive Director of Publicity and Marketing. Segura previously freelanced as a Publicity Coordinator for Archie prior to working at Wizard and DC. Archie has recently revitalized their publishing program under the leadership of co-CEO Jon Goldwater, with news grabbing events such as showing Archie’s marriage, and adding an openly gay character to Riverdale’s cast of characters. They’ve also updated their product list with such things as an Archie Magazine and digital comics.
Given Segura’s standing as one of the best-liked and smartest publicists in comics, it’s a great hire for Archie. We’ll have some more comments from him on his new position here at The Beat in a day or so.
Archie Comics, the home of some of the most recognizable and beloved comic book characters in the world, including Archie, Betty and Veronica, Sabrina the Teenage Witch and Josie and the Pussycats, announced today the hiring of Alex Segura as Executive Director of Publicity and Marketing.
Segura, who most recently served as Publicity Manager at DC Comics, will oversee the company’s comic trade and mainstream press publicity and marketing efforts for both the direct and book market, including social media. Segura previously worked as a writer and editor for a number of outlets, including THE MIAMI HERALD, WIZARD MAGAZINE and NEWSARAMA.
“We’re thrilled to have someone with Alex’s experience and ideas come onboard,” said Jon Goldwater, Archie Comics Co-CEO. “It’s an exciting time for the company and we look forward to spreading the word about our books and characters with Alex’s help.”
“My first comic book was a copy of BETTY AND VERONICA DOUBLE DIGEST, so coming to Archie is in many ways a homecoming,” Segura said. “I’m energized, honored and very much looking forward to working with Jon and the gang on how best to promote the great collection of characters and stories Archie has to offer.”
Segura played a key role in the launch and maintenance of DC’s first-ever daily news blog, THE SOURCE, and in national publicity campaigns in support of some of the company’s biggest publishing initiatives, including SUPERMAN: EARTH ONE, BATMAN AND ROBIN, JOKER, WONDER WOMAN and more. Segura also took part in DC’s outreach to fans via social media hubs like Twitter and Facebook.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.