Tom Brevoort believes in the satisfying chunk. Or in his case, “big, sizable, meaty chunks” of of story like those found in graphic novels.
Marvel has significantly rejected the notion of creating original graphic novels over the years, with former E-i-C Joe Quesada continually saying they don’t make economic sense. However, maybe they do make more reading sense for new readers in a world of tablets and Kindles. Marvel has announced a new line of Season One hardcover original graphic novels which will give modern readers a modern take on the origins of classic characters:
“We’re hoping to introduce folks who have never read any of these characters to these characters in this format, and also provide an interesting and illuminating story for people who have read a lot of Fantastic Four and Daredevil,” says Brevoort, Marvel’s senior vice president and executive editor.
“If you want to dip your toe in the water and find out the essence of what Marvel is all about, here is a nice place for you to start in big, sizable, meaty chunks.”
Of course it also sounds a bit like DC’s Earth one series. The launch books include:
•Fantastic Four: Season One by Roberto Aguirre-Sacasa (Stephen King’s The Stand, Glee) and David Marquez (Secret Warriors), due out in February;
•X-Men: Season One by Dennis Hopeless (Legion Of Monsters) and Jamie McKelvie (Phonogram), on sale in March;
•Daredevil: Season One by Antony Johnston (Daredevil) and Wellinton Alves (Nova), in April;
•Spider-Man: Season One by Cullen Bunn (Fear Itself: The Deep, Sixth Gun) and Neil Edwards (Fantastic Four), arriving in May.
Marvel traditionally hasn’t been much interested in developing their backlist or original book material — so this comes as quite a change for them. Whether it’s in response to opportunities afforded by the Disney connection or by their newish distribution deal with Hachette would be an interesting question to have answered.