By Todd Allen
I suspect part of the rhetoric is an attempt to differentiate Marvel Now from the New 52, but in a video interview with Newsarama, Marvel EIC Axel Alonso sure does make it sounds like the only changes happening are fallout from AVX.
It’s a game of musical chairs, but everyone lands on a great seat.
Props for honesty.
We always plan well into the future. We just had a retreat where all of the writers sort of laid out their plans for their individual titles, so we can get a sense for what the larger Marvel Universe will be, but we also were able to get a very clear sense of what our next big summer story will be. Events are huge. Events are a moment that brings fans to our books the same way a big movie like Marvel Studio’s The Avengers. It scratches a certain type of itch. We have a great idea for something next summer that will be the culmination of a lot of things that will be building in the books.
I guess they’re not looking to break the cycle of event-driven storytelling.
Axel does tout the concept of accessibility while respecting longtime readers. Certainly, there were a number of people offended by the reboot aspect of the New 52 and that clearly isn’t happening here. You could probably argue that Marvel’s New 52 was the original launch of the Ultimate Universe.
On the other hand, will a parade of #1 issues and what sounds predominately like a redistribution of the existing creative teams generate enough buzz? Time will tell. A lot of this is still being kept close to the vest.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.