Marvel have just announced a loyalty programme for readers, which will reach across their online stores and social media presence. Once you join at the website, you start collecting points by regularly visiting Marvel’s home page, sharing posts on social media, taking surveys, listening to podcasts and (of course) parting with money. Here’s a guide, in fact:
Once you collect enough points, it seems you can trade them in in exchange for Marvel Unlimited subscriptions, posters, graphic novels, and, uh, a toy car. It’s a scheme a little similar to ‘Club Nintendo’ which seemed to be quite a successful, if oversubscribed, service for that company.
Not much more seems to be known about this at the moment, but to be honest that does seem to basically line up everything you might need to know right now. The site is live now, so go take a look if you’re interested!