Last year it was Gotham, which was mad cool, but this year you can get free Uber rides via Colony, the new TV show starring Lost’s Josh Hollway and The Waling Dead’s Sarah Wayna Callies about the struggle of one family in an occupied future LA. You’ll be able to hitch a ride in various vehicles including “military vehicles.” Free rides and atmosphere PLUS Josh Holloway? You know what, maybe Comic-Con is cool.
USA Network announced today an unprecedented Uber partnership and largest transportation domination stunt to ever hit San Diego’s Comic-Con® for its highly-anticipated drama series, COLONY.
The COLONY “Transportation Domination” will provide Comic-Con attendees with complimentary rides using a fleet of hundreds of COLONY branded units including military vehicles and SUVs, bicycles from 23 DecoBike stations and pedicabs, beginning Thursday, July 9 and continuing through Saturday, July 11 from 10:00 AM –10:00 PM PT daily. The massive squadron of custom-designedCOLONY branded military vehicles and SUVs will be available for request via the Uber app by selecting the COLONY option. Additionally, one lucky participant will win a ride with COLONY creators Carlton Cuse (“Lost,” “Bates Motel”) and Ryan Condal (“Hercules”). Fans can enter by following @ColonyUSA on Twitter and using the hashtags #ColonySDCC and#UberColonySweeps.
In addition, an army of the series’ Transitional Authority enforcers, known as the “Redhats,” will patrol the streets of the Gaslamp District, recruiting fans to take selfies and collaborate using the hashtag #RedhatRewards on Twitter and issuing postcards for the Redhat rewards that can be redeemed at local retailers for free food.
“The idea behind the COLONY ‘Transportation Domination’ was to bring the iconic symbols of a fictionalized ‘Occupied Los Angeles’ to the streets of San Diego,” said Alexandra Shapiro, Executive Vice President Marketing and Digital, USA Network. “Through our Redhat street teams, the Uber partnership featuring armored vehicles and the Decobike takeover, we wanted to give the Comic Con attendees a flavor for what the futuristic military occupation looks like in our highly anticipated new series.”
Fans will also have several opportunities to catch the cast and executive producers of COLONY while attending Comic Con. Events throughout the weekend will feature executive producers Cuse and Condal and stars Josh Holloway (“Lost”), Sarah Wayne Callies (“The Walking Dead”) and Peter Jacobson (“House”).
Friday, July 10
COLONY Autograph Signing
Begins: 2:45- 3:15 p.m.
Convention Center Floor at the Legendary Booth 3920
Comic-Con Panel Featuring Sneak Preview of COLONY
Begins: 4:30 p.m.
San Diego Convention Center, 111 W. Harbor Dr., San Diego, Room: 6BCF
Saturday, July 11
COLONY Premiere Pilot Screening and Q&A
Begins: 12:00 p.m.
Horton Grand Theatre, 444 4th Ave., San Diego
Set in the very near future, COLONY centers on one family’s struggle to survive and bring liberty back to the people of an occupied Los Angeles. SAG winner Josh Holloway (“Lost”) stars as former FBI agent Will Bowman and Satellite Award winner Sarah Wayne Callies (“The Walking Dead”) stars as his wife, Katie, in the series which takes place in a dangerous world of divided ideologies. While some choose to collaborate with the occupation and benefit from the new order, others rebel and suffer the consequences. After being separated from their middle son during the invasion, Will and Katie are willing to do whatever is necessary to be reunited with him. So when the powerful Proxy Snyder (Peter Jacobson, “House”) offers Will a chance to get his son back if he will collaborate with the occupational government, Will and Katie find themselves faced with the toughest decision of their lives. They will have to go beyond whatever they thought possible, risking their lives and their relationship to protect their family. COLONY is a co-production between Legendary Television and Universal Cable Productions.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.