For the past week or so we’ve been getting emails about Neocomimi, a product which offers electronic cat ears which purport to be activated by our brain waves to show emotions. Like, when you want more Fancy Feast they go down, and when you hear the Fancy Feast can being opened they perk right up. That kind of thing.
Is this some kind of elaborate hoax?
Apparently not. It’s actually just a new vista in .
According to the PR,
Three emotional states create cat-like reactive movements that show how interested or relaxed the wearer is. When something catches the user’s attention, the ears shoot straight up. When the wearer is relaxed, the ears droop down. When both highly focused and highly relaxed –or “in the zone” — the ears will wiggle back and forth.
Necomimi is great for parties, tailgating at your favorite sporting event, bachelorette parties, cosplay and anytime you want to entertain your friends and family. Don’t take our word for it, find out yourself why everyone is saying, “Make my ears wiggle!”
Cosplay tailgating. That will go over well.
NeuroSky, the company that makes the brain wave sensors, is hosting a rooftop party on Thursday. Imagine the vision of scores of people standing around concentrating on wiggling their robot cat ears. That sounds better than a breakfast burrito.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.