Variety previews SDCC with a boffo headline:
H’w’d courts nerd herd
Nets hope to capture fan fervor at confab
However, the story goes on to point out for that this year’s show, studios are stressing their TV offerings:
All the major networks have significant plans for the confab, along with cable stalwarts like Sci Fi Channel, USA, Cartoon Network and Nickelodeon.
“In the last few years, TV’s participation has stepped up a notch,” Comic-Con marketing director David Glanzer said. “There’s a lot more sci-fi and supernatural — ‘genre product’ — on TV right now.”
NBC is planning a push for its superhero skein “Heroes,” while CBS/Paramount will screen its new series “Jericho.”
Sci Fi will tout competition show “Who Wants to Be a Superhero?,” on which it’s collaborating with Stan Lee, as well as breakout hit “Battlestar Galactica.”