ICv2 has a new report on the size of a market, this time the hobby game market—games like Magic, Warhammer,various card capture games, D&D and so on which he estimates as being a $700 million industry — not far below the comics industry size of $870 million. : Here’s the pr:
Pop culture experts ICv2 released today the results of their study on the hobby game market and it shows that the North American market totaled $700 million at retail for 2013. Breaking down the estimate for the total industry by category shows that collectible games was the largest at $450 million; miniatures second at $125 million; boardgames were third at $75 million; card and dice games fourth at $35 million; with RPGs coming in last at $15 million. “Hobby games” are defined as those games produced for “gamers”and are most often sold in the hobby channel or game and card specialty stores, but these items are not limited to sales in that market.
ICv2 CEO Milton Griepp commented, “A $700 million market is a significant geek culture market segment. With the growth it’s been experiencing, a billion dollar market is within reach in the next few years, and hopefully this kind of industry analysis will help us get there. I cannot thank enough the industry insiders who helped us compile these estimates. Without their willingness to speak frankly with us about their own estimates of market size and the reasoning behind them, we would have been unable to complete this project.”
The hobby game industry remained strong in the Spring season of 2014, according to information compiled by ICv2. In collectible games, WizKids’ Dice Masters was the red hot and hard-to-find item due to high demand. Magic: The Gathering led the pack, but not as strongly as previous seasons. Boardgames continued to grow with support from hard core gamers and an influx of mainstream gamers coming over from other markets. The heat in the miniatures category came from Star Wars X-Wing and Star Trek Attack Wing, with any extra space filled by anticipation of the new edition of Warhammer 40K. The big news in the Card and Dice Game category was high interest and quick sell-out of both Boss Monster and Adventure Time Card Wars. The largest change overall in the RPG category was the failure ofDungeons & Dragons to hit the Top 5 list for Spring, before the release of the new edition. This change is a first in ICv2’s decade long history of sales reporting on the hobby game industry.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.