Marvel is planning some big digital announcements at SXSWi, it interactve conference taking place at the end of the week, it seems, and to kick things offer they’re making all the comics in their Marvel Unlimited app available for 99¢ for the next two weeks. You can also download 12 of the comics for free. This is an introductory subscription offer—similar to those you get for the Franklin Mint series of Presidential Chia Pets, for instance—in subsequent months you’ll be billed at the going rate for Marvel Unlimited.
This seems to be a shot across the bows at Marvel emphasizing its own digital comics portal, as the expense of ComiXology, as may have been hinting at for a year or so.
It’s also a year since Comixology offering a bunch of free Marvel comics during SXSWi crashed the Copmixlogy site. So is history repeating itself a bit?
Marvel Unlimited is their all-you-can-eat digital buffet—it costs $99 for a year, or $9.99 a month but, Netflix style, offers “back issue’ comics only not current on sale comics.
Marvel will have two panels at SXSWi — expect some news at both.
Marvel: Your Universe
Saturday, March 8th, 2014
Marvel: the House of Ideas
Sunday, March 9th, 2014
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.