There are many Hulks on Twitter — feministhulk, DRUNKHULK, and HIPSTERHULK — but it is only PREPRESS HULK, who rampages into uncontrolled rages when faced with a improper PANTONE number or lo-rez file, that is a hero in the production world.
￼HULK NEED NAME FOR CLUELESS CUSTOMER WHO HAS PHOTOSHOP, PUBLISHER, OR WORD, FANCIES SELF A “DESIGNER”.
HULK GOES FOR BROKE, ASKS “DESIGNER” FOR BLEEDS, FIX LOW-RES RGB GRAPHICS!!
CUSTOMER DEMAND COLOR ACCURACY!! ANYONE KNOW PANTONE FOR “TAUPE”??
HULK SMASH ALL MICROSOFT PUBLISHER INSTALLS IN WORLD!!
CUSTOMER “IMPUTS” INFO IN WEB FORM, FORGETS TO SEND, BLAMES HULK FOR WEB SITE DESIGN!!
HULK USE ILLUSTRATOR, BUT MISS FREEHAND SOMETIMES!! HOW HULK JOIN SUIT AGAINST ADOBE FOR SMASHING FREEHAND??
Okay, maybe you really have to be a wonk ….but we loves it!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.