Last night twitter nation became one as never before—from Taylor Swift, Demi Lovato and Gerard Way to millions of tweeters in the streets around the world, everyone was obsessed with the optical illusion of what color this dress is:
I can't wait to tell my grandkids where I was when #dressgate happened.
— Aaron Diaz (@dresdencodak) February 27, 2015
~~ THE DRESS ~~ Tonight's quick graphite sketch on toned paper. ;) pic.twitter.com/rlDTfOMfcw
— FrancescoFrancavilla (@f_francavilla) February 27, 2015
Some are complaining about all the dress talk while there is still suffering in the world. No jokes allowed until all diseases are cured.
— Chris Roberson (@chris_roberson) February 27, 2015
WHY DID NO ONE LIVE-TWEET THE DRESS AS IT WAS HAPPENING
— Chris Ryall (@chris_ryall) February 27, 2015
There is no way I'm commenting on the dress (note: this doesn't count as a comment)
— the holiday spice (@gerardway) February 27, 2015
what if like the color that you see as blue is like the color that I see as brown and oh wow my mind is blown now
— Tom Tomorrow (@tomtomorrow) February 27, 2015
Is this what watching the moon landing was like
— Michael DeForge (@michael_deforge) February 27, 2015
After millions of tweets and thousands of blog posts just like this, it’s been explained that it is an optical illusion based on, uh, well, how we perceive light and shadow. Er, David Pogue explains it best here WITH A CHART!
While most people see the dress as white and gold, the funniest part of it all is that THERE IS NO WHITE AND GOLD DRESS. This mother-of-the-bride frock (a.k.a. not exactly a spicy number) comes in several color options, none of them WHTE AND AND GOLD:
Meanwhile, Roman, the UK maker of the dress, says sales are up more than 300%, with the dress sold out as of this morning. For those who find pink, red and white unsuitable, the still non-existant white and gold version may yet come to pass:
Aside from a surge of demand for the original blue and black dress (yes, that’s the real color combination), Johnson said Roman Originals has been inundated with calls from people who want a white and gold version, as the dress appeared to many online.
“We’re getting calls constantly — about 150 calls in the last 45 minutes,” Johnson said. He said the company was trying to figure out how quickly it could turn out the Internet-inspired version of the dress, estimating that turnaround time could be a matter of weeks if production is given the go-ahead.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.