Will DC’s retconning/realignment/simplification/post-Crisis world include a married Superman and Lois? Comments co-publisher Dan Didio made to NBC’s nerd news blogs seem to indicate Lois and Clark may be facing a moment in time when they are single once more:
“Let’s just say it’s being reexamined,” says Didio, who oversees the 77-year-old comic book company, which relaunches all of its titles with 52 new #1 issues in September, “because it’s something that I think is something that is so valuable to the character’s story that you really want to explore all facets of it. Not just as it exists currently.”
Superman and Lois were wed in the comics in 1996, following a 60 year courtship. The motivation was a TV-tie in wedding for the TV show Lois and Clark, which promptly jumped the shark and got canceled.
The union has been generally well-received by comics readers, and a retconning to an unmarried state might bring out discomfort from the generation of readers who knew them as a married couple, similar to the way the Spider-Man marriage ultimate annulment has led to ongoing protests.
Further on in the interview, DiDio alludes to how the whole digital thing is going to work, i.e., waking up and acknowledging we live in a digital world:
The company is expecting that the simultaneous digital releases will make it easier for curious mainstream audiences who discover the superheroes through film and television to explore their comic book adventures. In recent years, the once ubiquitous comics books have slowly vanished from the newsstands and convenience store spinner racks where young readers first discovered them in favor of specialty stores that have primarily drawn an older generation of longtime fans. Online distribution may revolutionize an industry that’s grown increasingly insular even as its characters have gotten more widespread exposure in other media.
“That’s what we’re hoping for,” says Didio. “When you see the fact that there’s a really hungry audience that want to know more about the characters and do more with it but they’re having a hard time finding the comics, well, what we’re going to do is make them accessible to everybody so they can really enjoy the stories that we’re telling and enjoy them in every facet.”
This article prompted one of our regular correspondents to write us an email with the headline “DiDio doesn’t love the DM.” Oh my.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.