Oni is launching Limerance Press, a new imprint under the guidance of managing editor Ari Yarwood. While that may not sound all that unusual the subject matter is: erotica and sex education, as shown by the first announced title, Erika Moen and Matthew Nolan Oh Joy Sex Toy (NSFW, obvs). The long running OJST features information on, well, sexual aides and other intimate topics, all delivered in a direct but utterly charming way that makes the sometimes messy business of getting busy seem downright carefree and fun.
According to the PR, Limerance will be “focused on positive, diverse, and approachable stories that reflect a wide variety of emotional and intimate experiences.” Volumes 1 and 2 of Oh Joy Sex Toy, previously released in crowdfunded editions, will come out in the fall with a new to print third volume to follow. Moen and Nolan will continue to sell their own Kickstartered edition at shows, but a new Oni edition will go out to other outlets.
Yarwood explained the imprint’s origin in a statement:
“There was a point in my life where I was either going to work in comics or work in sex education, and while I obviously ended up working in comics, Limerence Press is the combination of both those passions. As a queer lady, I’m invested in publishing erotica and sex education comics that reflect the wonderful spectrum of human sexuality.”
“The idea of ‘limerence,’ that giddiness of falling head over heels for someone, is something we hope to capture with this imprint,” said Yarwood. “Erotica comics can be fun and inviting, as well as sexy, and my goal is that readers will find that titles from Limerence Press have real emotion and affection in them. This line is committed to publishing books that are feminist, inclusive, and queer-friendly—comics that readers feel good about recommending to their friends!”
“We owe a debt of gratitude to C. Spike Trotman and the webcomic creators who are already publishing awesome sexy comics for paving the road ahead, and I hope that Limerence Press will add another venue and voice for erotica and sex education comics with the quality that Oni Press is known for,” said Yarwood. “I’m looking forward to the coming years and the fantastic comic creators whose work Limerence Press will have the privilege to showcase.”
The genre of “unabashed sex positive comics” is not as large as it should be; hopefully Limerance will help remedy that.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.