Hallmark Cards has always been geek-friendly, from selling Peanuts greeting cards in the 70s (and cards designed by MAD’s Paul Coker!), to offering Star Trek Christmas ornaments since 1991, to dozens of licenses currently (Disney! Star Wars! NFL! Animal House! The Walking Dead!)!
They had a long line wrapped around their booth, as fans could meet-and-greet Hallmark artisans, and purchase show exclusives. I had to slip through the line to get to the many cubicles showcasing various licenses and knick-knacks. The oddest moment for me during the show was when I turned to cross the line once more, and saw an Ewok patiently waiting in line!