By: Henry Barajas
One of the main reasons why I started writing about Kickstarter projects is because I care a lot about independent creators trying to do their own thing. If you have ever considered making something and putting it out there for the world to judge; a project that will either make or break you then you understand the risks and courage involved. Since starting this “column” I have met some pretty ballsy and creative folks that have gambled and won big on Kickstarter.
While walking around the convention floor I noticed the theme of conversations. NYCC attendees wished they had attended Morrison Con, how funny the show Louie is (the best show on network television) and Kickstarter. With the big conscious shift of creators moving to self publishing and taking control of their of their own properties, Kickstarter has been able to capitalize on the trend and make projects like LUST and the CYBERFORCE relaunch possible. Of course it’s much easier to raise more money when you’re an established creator but it has worked for the lesser known creators of Benign Kingdom as well.
General Kickstarter stats:
2.8+ million backers
700k+ repeat backers
$384+ million pledged
30,000+ successful projects
44% success rate
Comics category stats:
$10+ million pledged
45% success rate
$4,800 = average goal of successful comics project
$11,000 = average raise of successful comics project
More interesting points that were discussed:
$25 is the most popular pledge
$100 is commonly the most people will spend on a project
When a project reaches 30% it is successful 90% of the time
Ideally you want to have 7-10 incentives on your project
Brian Schirmer selling a copy of his graphic novel ULTRASYLVANIA to another satisfied customer. All made possible from the $11,507 he raised to print the in hardcover.
I recently interviewed Victor Ochoa regarding his project NOBODIES, vol 2 and his table with crowded with his work. Ochoa achieved 368% of his goal on October 10th.
Justin Rivers is one of the very first creators to launch a successful project on Kickstarter. Back in December of 2009 Rivers raised $5,518 to publish his graphic novel Become A Citizen of The Wonder City.
Trevor Charles (writer) & Salomon Farias (artist) were at the Kickstarter booth with NYCC exclusive Sea Breeze Lane copies of their comic book. Their successful project raked in $11,216 on and was successfully funded on October 6th.
It was a pleasure meeting comic book veterans Jamal Igle and Jim Calafiore. They are responsible for the highly successful projects MOLLY DANGER (that raised $50,329) and LEAVING MEGALOPOLIS (pledged at $117,660). Calafiore said to keep an eye out for his second Kickstarter project to launch, possibly in December. This is just the tip of the iceberg for Kickstarter, it’s gaining more and more popularity by the day. Don’t be surprised if you see Kickstarter on the same floor with all the other comic book publishers at the next convention.
I know Steve Morris has mentioned this before but believe it or not, someone actually liked my blogging enough that they nominated me for the Shel Dorf Best Comic book Blogger award. I know Heidi is going to win but I’d appreciate it if you helped out the underdog and voted for me. I’m making #teamheidi vs #teamhenry fanny packs, comment below if your interested.
Henry Barajas is the co-creator, writer and letterer for El Loco and Captain Unikorn. He has also written and lettered short stories for two successful Kickstarter SpazDog Press projects: Unite and Take Over: Stories inspired by The Smiths and Break The Walls: Comic Stories inspired by The Pixies. He is the Newsroom Research Assistant for The Arizona Daily Star and was nominated for the Shel Dorf Blogger of the Year award for his work at The Beat. You can follow him on Twitter @HenryBarajas and Google+.