NYCC 2017 started off with a panel on Thursday morning that had Marvel trying their hardest to sell retailers at on their late 2017/early 2018 publishing plan, after which the floor was opened to questions.
The questions started off constructive, with one retailer complaining that Secret Empire Omega had a #1 on the cover, and this confused customers because there is no #2 coming. Many retailers in the audience agreed. The same retailer said that one-shots should have ONE-SHOT emblazoned on it. This was met with applause by most of the room. Tom Brevoort was open to this. He said he “wanted to give retailers the best tools possible.”