This is a little short film/advertisement that was made about Brave New World, a comics shop in Newhall, CA that’s a past Spirit of Retailing Award winner. It’s run by Portlyn Freeman and partner Autumn. We hear so much about crappy unwelcoming comics shops, let’s take a moment to spotlight one that really understands the importance of a welcoming customer experience.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.