The Wimpy Kid is the new Twilight. The latest book in the series, Cabin Fever, sold over one million hardcovers in its first week on sale. Sales were 25% higher than last year’s November release, The Ugly Truth.
RE: the recent sales figure discussions — with numbers this good, there’s no reason not to trumpet them aloud.
PS: NO DISCUSSION OVER WHETHER THIS IS COMICS OR NOT. Wimpy Kid is Hybrid!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.